Blogging Best Practices Explained

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1 tag should link to many different key words and themes that you've posted about and no more than three tags should be assigned by also you .  Be certain that the tags you choose are not simply repetitive of one another and diverse because this may actually hurt your SEO efforts. Together with helping readers find what theyre looking for and reviving a number of your articles , inner linking permits you to highlight your own website's validity.  It is possible to link to some other blog posts or to your web pages.   Shorten Your Blog URL Website URLs are one of the items that search engines crawl since its another touch point for the motors to tell what your webpage is about.  For this reason, its important to maintain your URL readable and also to prevent a mess of characters and numbers that offer no context to search engines or into the reader.

 

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Below is a cheat sheet that divides down the anatomy of a URL; it reveals how to structure them and where to put keywords in URLs.  Keep in mind that your URL does not have to be a pick up of the page title.  Since they're easier for readers and search engines to comprehend using shorter URLs is a practice. With all these blogging best practices in your mind, you'll be on the right path to creating a site strategy and producing content for your readers. When it comes to rank number one in Google search results, which do you think is more important Technical SEOthings like obtaining meta tags, alt descriptions, and going text right or Writing really really really very handy content From my experience, its a mix of both, but more notably B: Writing really really really really practical content.

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From what Ive learned SEO only gets you up to now.  To reach the top and stay there, an guide needs to be useful to the reader.  The biggest reason for this is because it aligns with Googles number one want to rank the finest content first. To aid you, here are just six of the practices Ive used to help my articles rank on top of Googles search results.  From the end of this post, youll have a easy playbook.    The fantastic Word Length Should you Google Perfect word length for a blog article youll encounter this commonly used chart in the Serp IQ study: Many men and women utilize this graph to justify writing really really long articles. In my experience, a super-useful 200-word manual will outrank a helpful guide of 2,000 words any day.  But my rule of thumb is to aim for 1,500 words.  And while I only said there's not any perfect length, I follow this principle since it forces me to think about all angles of the topic Im writing about.

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  They scan.  In fact, research finds that youre lucky if more people read over 20% of what youve written. Consequently, if you want to keep people youve got to break down your writing into concise paragraphs. They seem like function.  People frighten off.  If you scare off people, they leave your site.  And should they leave your website, thats a sign to Google your post isnt quite helpful.  And if its not helpful, you begin to fall in rankings.   Why Your Headings Want Hooks Look at both of these subheadings and decide on the one that captures your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention more, and Ill guess it does for you also.

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The headline has the answer.  How can you fry an egg Use cooking spray.   Theres no reason.  The second headline creates interest.  You dont understand what is going to make an egg easier to fry if you don't continue reading. And if they remain on your own webpage more, thats an indicator to Google that youve got good content.  Therefore, after youve written your post, go back and search for opportunities to make hooks.  If you need help with your pins and headlines, one resource I turn to time and time again is this free guide on how best to Write Magnetic Headlines. A study conducted by Florida State University found that list-making eradicates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to achieve goals when they generated lists compared to people who didn't.

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A Featured Snippet is simply an answer to a search result that Google picks from an articleand most frequently its in the kind of a listing.  From the case above, Google reveals a number of steps about the best way best to plan an occasion right within its own results.  The motive Featured Snippets are so valuable is that if your article is the one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve improved our rankings and our visitors.  If you want to obtain a Featured Snippet, theres some speculation about how Google picks them, but generally when I write a blog article, I attempt to include lists or steps as often as possible.   The Types of Images That Work Finest Take a look at Both of These pictures.  Which do you like better (Images from Big Stock Photo.com) Ill have a guess and say its the image of the happy, smiling people. Its not that the image of rocks isnt attractive, its that were actually hardwired to like images of people improved.

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Since I started using pictures of people in my blog articles, Ive noticed they get shared a whole lot more, which is just another factor Google believes in its positions.  Its a little change which makes a big difference.    Your Articles Should be Evergreen Have you ever clicked on a post from a Google search result simply to obtain the content outdated When I come across obsolete content, I click on the back button and try another result. Thats why should I want something to rank highly, I attempt to make whats called evergreen contentcontent that stays relevant during a lengthy time period.  This implies I avoid writing about matters that have time-based info or fads.  A number of Wild Apricots evergreen content has been at the top of Googles search results for ages. Ive put everything Ive learned to a simple playbook that covers how to write and optimize articles for Googles search results that anybody can use, whatever the size of your company. If youd enjoy my full playbook on nonprofit SEO, you can observe my free webinar The Way to Boost Your Organization by Obtaining Lots and a lot of Traffic to your site.