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A penalty from Google means your search engine rank is going to be impacted.  Stay on Googles side.  Its content relevant to your business.  If you write a post on something that doesnt pertain to your business, you may entice an audience but maybe not the right audience to your website. Publish Unique Content Some business owners fall prey to having market advertising company or an agency to write and post content.  While thats do your research to ensure the content you are getting is not also printed on another blog.  A simple way to test this is to run a Google search of the first paragraph of any content that you purchase from a writer or company. Should you arent able to outsource your own blog posts, check out this informative article about how to write content.    Write Regularly A common scenario seen with business blogging is that business owners start writing and then cease after a short period of time.  Keep an editorial calendar and stick to a schedule for blogging. Its also important to recognize that there's basically no limit to the maximum amount of blogging you do, although you ought to aim to site for a minimum.  A site that hasnt been updated in a couple of years may lead people that encounter it to believe that the business is inactive also. You can eventually become the thought leader in your industry if you write about something enough in your site.  Not every site post needs to be award-worthy, while thought leadership is vital.  Listed below are 130 ideas company blog topics that you may use all year long.    Break Up the Text No one likes to see a block of text.

 

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If your article is a listing of hints or must-dos, name your article so.  Stumbling upon a blog article with 7 business blogging best practices introduced in a numbered list is much more appealing to readers compared to a very long post with apparently no organization.  Readers may be intimidated by long blocks of text . Speed bounces by breaking blog posts up into pieces of information.    By including pictures in blog 15, use Images Another way to divide text is.  Images and keep readers interested and graphics are appealing.  Returning to the example in the very first point, if youre writing a post about a award your restaurant obtained and youre using key words that are targeted for this , definitely include images of this award in the post!  Post images of even a party or the award ceremony to celebrate the winners. Use a free stock photograph rather than not adding any picture, In case you dont have any pictures to include.  Keep in mind that properly tagging your images can help boost the SEO of this blog article to which they belong.  Google can't read images, but it can read the alt text (text alternative). Pictures also have the capacity to position on Google within an image search.     Establish Dont expect blog success instantly.  Results will take some time.  Business blogs can help convert more visitors into prospects almost immediately since they allow a business owner to show off their knowledge and experience in the industry. This doesnt mean, however, working for you or that blogging right.   Follow these methods for your blog and you need to see success!  For more help download our free guide below: This post was published July 29, 2015 July 6, 2018 and updated.

A Number Of Features Of Blogging Best Practices You Need To Know

If you use blogging to market your company, you know that writing fantastic blog posts is only half the battle.  Understanding when to post them may make all of the difference and how to name them, share them commented on, read and sharedor ignored.  The Colossal Content Marketing Report recently analyzed 1.16 million articles from 4,618 blogs by publishers such as content marketers, individuals and media firms. When Should You Post If youre posting only on weekdays, like 87% of the articles in the study, you might want to reevaluate your plan.  Websites posted on weekends actually got social shares.  Saturdays were the very best afternoon for sharing: Although just 6.3percent of articles in the study were printed on Saturdays, these articles got 18% of social shares. To 6 Eastern time), many engagement with and societal sharing of articles occurred after hoursfrom 9 p.m. to midnight Eastern, with a big spike from 10 to 11 p.m. Takeaway: Attempt scheduling some posts for weekends and/or sharing articles on social media later at night rather than during business hours. Social sharing dropped drastically once post names went beyond 60 characters, nevertheless.  In case you ask a question on your blog post names Survey says Yeswhile 95 percent of blog article names didnt include a question mark, people who did received almost two times as many shares that are social as the average.  Keep in mind that articles with two or more question marks had the smallest quantity of shares. Takeaway: When you title blog posts, start looking for a middle ground.  Dont go overboard, although curiosity is sparked by questions.  And dont capitalize like a tween girl.  

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Want more information to Advertise your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions regarding online marketing, remark on our many posts, get to learn other small business owners and receive exceptional offers from our partners on company services. Word Press is a strong CMS capable of building just about any kind of Website and has existed for a little while you would want.  With that Word Press began as a trading platform.  You can observe many of its influences are present, although the CMS has grown a tremendous amount since its beginning. While modern Word Press sites contain blogs, theyre typically only a part of this Word Press website as whole.  Websites are additional on so often that they are almost regarded as an afterthought when it comes time to set them in.  We want to caution folks about slapping them hastily or using sites while we strongly suggest a blog for most sites. Below, we examine suggestions and some criteria to ensure your Word Press site is a source which we want to see.  Readability Determines Retention When you take a look at a post, you can immediately tell if youre likely to read the entire article according to its ease of studying. We generally dont remain on those pages for at least a few paragraphs, even if that, unless that content is amazing!  Its isnt fighting with your design when putting together your site.  Below are tips to maintain your legibility Use fonts for site text.